News and views...

Digital changed video, now video is changing online. It is hard to believe that not so long ago full-frame video on the web was just a dream.

Originally ‘Internet Protocol Television’ looked more like a postage stamp than the high-definition experience we can achieve today. 

So what does this mean for publishers and producers? 

Internet video is now a viable communication channel. Online video platforms like YouTube mean videos can be made available to a worldwide audience at negligible cost, compared to the analogue days. 

This has been made possible by the global adoption of two convergent technologies – broadband internet and digital video production. 

So video hasn’t always been mainstream? 

The Guardian's first TV advert in over 25 years aired for the first time this week. It attempts to convey the Guardian's open journalism policy and imagines how they might cover the well-known story of the three little pigs in print and online.

We have just finished filming, editing and producing a short promo video for well-respected South African ceramicist, Lynette Morris-Hale. Lynette tasked us with creating a video message conveying the types of classes she offers and the benefits to students.

In the current economy, it is tempting to try and 'cut corners' to save money or impress the boss. It's also tempting for novices or even established outfits in different areas to try and grab a piece of the online video pie'.

We've recently finished a promo video for the biggest student-run entrepreneurship society in the world, Oxford Entrepreneurs. They briefed us to produce a video to showcase the organisation's wide range of initiatives and encourage speakers, sponsors and students to join on their website.